Here comes
Dragons Vs. Robots! This is an RPG with transmedia ambitions. It is definitely not EduPunx, in that the plan here is clearly to target the tween market with a ton of different strategies designed to separate them from their money.
However, if it takes off, we'll figure out ways to piggy back on their involvement, and discover "teachable moments." LOL! I promise never to use that term again.
Beth
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